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Marketing and Communications Department Records

 Collection
Identifier: MA-2017-001

Scope and Contents

The records of the Marketing and Communications Department of Reynolda House Museum of American Art spans from the Museum's opening in 1967 to 2017. The records include a wide variety of materials including correspondence, notes, clippings, press releases, press packets, research material, and ephemera.

The records are arranged into five series: Administrative Records, Annual Reports, Exhibtions and Programs, Printed Material, and Research Files.

The majority of the records document the Museum's marketing and public relations for its exhibitions and programs. The Exhibtions and Programs series contains newspaper and magazine clippings, press releases, press packets, marketing plans, event information, notes, and research material.

Majority of the content within this series includes various things involving the community. The content includes general progression of the estate and the museum with achievments and new exhibitions. The content shows how much the museum has wanted to attract people of various ages, backgrounds, and cultures. More than half of the content shows exhibitions and camps/workshops for families with children. Other aspects of the series show information of the staff, and how Reynolda becomes involved within the community, not necessarily trying to attract the community, but to give back as well.

Dates

  • 1965 - 2017

Historical Note

Add institutional history.

Extent

11.0 Cubic Feet (11 records storage boxes)

Language of Materials

English

Abstract

The Marketing and Communications Department Records reflect the activities of the department located within Reynolda House Museum of American Art. The department records date from 1965-2017 and consist of a variety of materials including correspondence, notes, clippings, press releases, press packets, research material, and ephemera. The majority of records are dedicated to the Museum's marketing and public relations for exhibitions and programs.

Arrangement

Arragned into five series: 1. Administrative Records, 2. Annual Reports, 3. Exhibitions and Programs, 4. Printed Material, and 5. Research Files.

Provenance

Transferred from the Marketing and Communications Department under various accession numbers from 2005-2017.

Status
In Progress
Author
Bari Helms, Mary Vecellio, Susan deGuzman
Date
July 16, 2017
Description rules
Describing Archives: A Content Standard
Language of description
Undetermined
Script of description
Code for undetermined script

Repository Details

Part of the Reynolda House Museum of American Art Repository

Contact:
2250 Reynolda Road
Winston-Salem NC 27109 United States
336-758-5139